The North West Quadrant
Clients:
- Might like you but they’re not engaged.
- Will slip out the back and feel uncomfortable about saying why.
Solution:
- Head East via North-East
- Re-connect & engage
- High Emotional/Low Rational
The South West Quadrant
Clients are:
- Not engaged
- Most likely to slip out the back without you noticing.
Solution:
- Head North by North-East!
- Re-connect and engage!
- Low Emotional/Low Rational
The North-East Quadrant
Clients are:
- Connected because they know, like, trust, respect and partner with you.
- The further North, the more personal the connection.
- Further East, the connection is more about good value, quality services and products provided
Solution:
- Continue heading North by North-East!
The South East Quadrant
Clients are:
- Disengaged
- Services/products are adequate and price is acceptable enough
- Likely to be on the look-out for a better offer and when it comes along, they’re gone.
Solution:
- Head due North and develop the engagement at a personal level!
- High Rational/Low Emotional
10/10!
10/10 North East:
The ideal win-win position! Clients are engaged and the strength of the relationship indicates a mutually beneficial partnership.
